About Archery Supplies:
Established: 1990
Business: Wholesale and Internet sales. Closed retail store in 2009.
Customers: 10,000 customers, 80 Wholesale customers
Orders: Process about 50 orders per day. Most orders are shipped the sameday.
Busy Times: Monday is the busy day with double the number of orders and phone calls as the week progresses we get on top of most orders
Suppliers: Archery Supplies buys direct from about 40 suppliers and orders are placed weekly with most. PSE ships to Archery Supplies generally twice a week.
Change in Business Direction - Archery Supplies opened the largest retail archery store in Australia in 2007 and stocked all major brands. Selling all the major brands it soon bacame obvious of issues with various brands and naturally sales became driven towards more reliable products which where well priced. We eventually concluded that PSE was the bow manufacturer offering the best products on the market and PSE accounted for 90% of our sales. We stopped selling most other brands.
We ran TV commericals and promoted archery in the local setting. However at the end of 2009 it was clear that wholesale was a major part of our business and it was necessary to concentrate on that and the internet business which was booming. We discussed this with PSE who were happy for us to progress down a more focussed path.
Owner: Steven Hann - Started shooting 27 years ago, has won Australian champion ships and set national records, had a strong involvment in State archery and Club archery - hold most positions from president through to State coach.
Primarly a compound target shooter, Steven has shoot recurve target, longbow, barebow, and hunting.
Brian Hann (Steven's father) owns Archery Mart Australia's largest retail archery store in Adelaide. Established in 1985
Helen Hann (Steven's Mother) owns Archery Park Australia's largest private run archery range with 4 field ranges and two target ranges. You can hire equipment and learn archery. Established in 1987.
Yes archery is in the family - if you want to know how good a shot mum is just ask her - she is always happy to show you her medals and to out shoot you. 8)
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